Our World-Class Services
There is no one-size-fits-all solution for an establishment’s revenue strategy and online presence. Roomsonline offers services ranging from rate management, contract negotiation, online content management to social media and website recommendations. Our suite of services is meticulously crafted to empower hoteliers and hospitality businesses with the tools and strategies needed to thrive in today’s competitive landscape.
Whether you’re seeking to optimise revenue streams, enhance online visibility, or streamline operations, our team is dedicated to delivering tailored solutions that drive tangible results. Explore our range of services and discover how Roomsonline can elevate your business to new heights of success in the dynamic world of hospitality.
OTA Management & Online Distribution
Set-up of Property Management System, Channel Manager and Website Booking Engine
Propose, sign-up and set-up of new channels
Audit of existing listings
Mapping of new channels to PMS / Channel Manager
Maintaining of content scores to ensure good ranking on channels
Facilitate contracts / relationships with OTA’s
Optimize channel/distribution mix to increase revenue and occupancy
Continuous assessment of channel performance
Continuous research and assessment of industry promotions, trends and offerings to ensure our clients are inline and make proactive suggestions.
Quarterly content review (images, rates, content)
Rates & Revenue Management
Defining pricing policy & rate strategy
Data driven decision making
Setting up rate sheets – to include seasons, corporate and Tour Operator rates
Competitor set analysis to ensure pricing is within market/peer group
Monthly forecast/pick-up reports which will include previous year’s figures as well as budget
Analysing booking patterns and forecasting reports to set-up/revise revenue strategy
Create and maintain a 6/12 month forecast. Track against budget and previous year
Weekly, Fortnightly or Monthly pick-up analysis, strategy adjustments, reporting and recommendations
Initiating promotions to generate business at key times based on the 6/12 month forecast
Recommendations and implementation thereof based on the research and market trends
Monitoring of rate parity amongst channels
Continuous research and assessment of industry promotions, trends and offerings
Defining cancellation policies
Sales Representation
Targeted and property focused sales calls in Cape Town, Gauteng & KwaZulu Natal
Product training to all industry markets globally
Growing existing business accounts
Introducing new business accounts
Maintenance of these accounts
Inclusion in hotel specific trade shows and workshops, locally and globally
Assistance with initial contracting where necessary
Hosting and management of site visits to the hotel when necessary
Assistance with revenue generation
Reservations Management
Efficient processing of telephonic, email and OTA enquiries
Reservations are entered into your own booking/ reservation system with complete booking notes and guest correspondence
Provisional reservations are monitored, followed up on and released according to establishment policy to ensure maximum availability at all times
Ensuring Payment / Deposit policies are adhered to
Guest Profile Management
Company, Agent and Operator Profile Management
Effective Communication with Operations / Front Office team
Digital Marketing
Optimisation of client websites for maximum conversions, providing a seamless booking experience to maximise direct guest bookings
Utilisation of social media platforms to grow an audience and engage potential guests through captivating content and interactive campaigns
Targeted advertising on Google, Facebook, and Instagram encouraging guests to book directly
Develop personalised marketing campaigns tailored to guest segments and preferences, delivering targeted offers and promotions that resonate with audiences
Implementation of a Search Engine Optimisation strategy to ensure that client websites are optimally visible on search engines
Enhance the online reputation of hotels and properties by actively managing reviews, addressing guest feedback, and highlighting positive experiences
Leverage data analytics and market intelligence tools to identify online trends, opportunities, and customer preferences for informed decision-making
Track online performance metrics and provide regular reports to clients, to measure success and identify areas for improvement